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The professional lighting and audio industry in the country started from the early 1990s and has now generally experienced the following four stages of development: the introduction phase, the rapid rise phase, the adjustment phase, and the steady development phase.

Before the 1990s belonged to the import period, and 90 to 95 years were a start-up period. At that time, people's living standards had rapidly increased. People began to demand rich and high-quality spiritual and cultural activities, especially in 95 and 96 years, and in just two years. , Karaoke, KTV, song and dance halls and other entertainment venues everywhere. The rapid rise of the entertainment industry has stimulated a sharp increase in the demand for professional lighting and sound, which has directly driven the industry's first rapid development. However, at the time, the entire industry was in a state of confusion: mass production companies, distributors, and engineering companies emerged; brands were faltering; industry laws and regulations were not perfect; product quality was uneven; prices were not transparent; consumers lacked product knowledge, and most of their actions were on the impulse consumption stage. light.

However, in the next few years, the growth rate of the lighting and audio industry slowed down and entered a period of adjustment. The entire industry shuffled and eliminated a large number of poor-quality products and companies with insufficient strength. Therefore, as of 2001, the number of manufacturing enterprises has drastically decreased, brands have become relatively concentrated, product quality has gradually become standardized, and price transparency has also gradually increased.

After 2002, the scale of development and the pace of development have gradually entered a steady state. The development of this stage has benefited mainly from the representatives of advanced culture in the “three represents” and has accelerated the progress of our country’s culture. Government agencies have increased their capital investment in the development of culture, and local governments have also strengthened the culture and entertainment industry. In the development, various enterprises and institutions have conducted a large number of purchases of cultural and recreational facilities. Although the SARS epidemic in the first half of 2003 affected the development of professional lighting and audio equipment, the demand for the cultural performance market has not only weakened but has grown stronger. In the second half of 2003, it immediately ushered in a sale. During the peak season, the development of professional lighting and sound from 2002 to 2003 has been steadily increasing. After 2003, the professional lighting and audio industry continued to rise steadily; from 2002 to 2005, the market growth rate of China's audio has reached 25.8%! It is predicted that the potential demand of the Chinese cultural market in 2005 will reach 550 billion yuan, and the market for performing arts equipment will have great potential. In particular, the hosting of the 2008 Beijing Olympic Games, the 2010 World Expo and the Asian Games will strongly stimulate the demand for lighting and audio equipment. Leading the development of China's professional lighting and audio industry next peak!

At present, professional lighting and audio industry is in a steady development period. The market capacity continues to grow. The current market growth rate is maintained at more than ten percentage points. In 2005, the degree of marketization of professional lighting and sound will further accelerate, and the market structure will be further adjusted.

Professional audio

The number of production enterprises is basically stable and the level of branding is getting higher and higher. A few years ago professional audio manufacturers "mixed", the highest is estimated that there are more than 4,000! Smaller manufacturers have become increasingly difficult to operate.

The price of the product gradually transparent, industry profit margins tend to decline. Because the professional requirements of audio for consumers are relatively high compared to other products, consumers rely more on the brand and price of the product to determine the level of audio quality. All along, operators have been “hype” and the prices of products with very similar quality have varied, ranging from tens of thousands to as low as one or two thousand. In the past two years, consumers' understanding of products has gradually deepened, consumer behavior has become more sensible, price transparency has become higher and higher, and operating costs have been rising. As a result, the profit margin of the entire professional audio industry has been declining.

Competition means to diversify. The competitive means before 03 years were mainly based on price competition, especially the domestic brands at the same level, and they constantly strived to gain greater market share by using price means such as profit sharing and price reduction sales. These two years have gradually entered the era of meager profits. All brands have turned to build their own core competitiveness, and have occupied the market by improving debugging techniques, creating professional services, and spreading brand names.

The ability of channel providers has been rapidly improved and channel development has been further improved. At present, the most powerful channel providers in China, “Anhengli” and “Licun”, have developed their channels. Taking Anhengli as an example, its current business expansion mainly through the following three channels: The first channel: the development of lower regional agents. The market is expanded through lower-level channels, which are mainly sales of products. The second channel: engineering sales. The company directly participates in project bidding and realizes product sales through engineering sales. The third channel: cooperate with other engineering companies to provide engineering design and consulting services, and achieve product sales through flexible cooperation.

Professional lighting

Lighting has become an indispensable part of the perfect artistic pursuit. With the development of culture and entertainment industry, the requirements for the construction of large-scale opera houses and the stage have become higher and higher. Therefore, the market prospects for professional lighting equipment are getting better and better. This is very satisfying.

After the professional lighting of our country was introduced in the 1990s, its development was basically in line with foreign standards. Because professional lighting is not too high-end technology, technical barriers are low. The main component is a computer light, which can be installed according to different requirements of customers, and the technical process is relatively simple; there is not much distance between domestic manufacturers' product technology. But this is precisely the biggest problem that professional lighting manufacturers face. Almost all of these manufacturing companies have not conducted R&D, and their products have no way of innovation. Therefore, it is difficult to form their own core competitiveness.

Most of the domestic professional lighting manufacturers are developed by OEM. Guangzhou Pearl River professional lighting is a typical example of success. Since 1984, the company has started OEM production of computer lights. After more than 10 years of development, it has created a perfect channel for 95 years. Started its own brand, R & D and production of its own products, has now become a famous brand of professional lighting.

The high-end professional lighting market has been monopolized by "Martin", "Delia", "Hi-LTTE", "JB" and foreign brands. "Martin" is highly regarded in the world. It is the leader of intelligent lighting products. Whether it is the Olympic Games, the "Oscar" awards evening, or the CCTV Spring Festival Gala, they have left Martina's beautiful lights.